Platform Guides

Maximize your earnings by understanding what works best on each platform. Each social media platform has unique algorithms and audience preferences.

YouTube

Best Practices

• Shorts: Keep under 60 seconds, hook in first 3 seconds
• Thumbnails: Create eye-catching thumbnails for all content
• Timing: Post 6-9 PM local time for maximum reach
• SEO: Use trending keywords and hashtags in titles/descriptions
• Engagement: Respond to comments within first hour

Content Types That Work

• Breaking news and trending topics
• Educational tutorials and tips
• Entertainment highlights and reactions
• Gaming clips and reviews
• Sports highlights and analysis

Pro Tips

• Add captions/subtitles for accessibility
• Use YouTube's music library for background audio
• Create series content for better retention
• Cross-promote between your main channel and Shorts

TikTok

Best Practices

• Length: Keep videos under 30 seconds for maximum engagement
• Trends: Follow current trending sounds, challenges, and hashtags
• Posting: Post 2-3 times daily during active campaigns
• Engagement: Respond to comments, duets, and stitches quickly

Content Types That Work

• Quick viral moments and reactions
• Trending dances and challenges
• Educational tips in 15-30 seconds
• Entertainment and comedy sketches
• Lifestyle and tutorial content

Pro Tips

• First frame must hook viewers instantly
• Jump on trends within first 24-48 hours
• Use text overlays and effects for clarity
• Post during peak evening hours (7-9 PM)

Instagram

Best Practices

• Format: Use Reels (15-90 seconds) for maximum reach
• Consistency: Post 1-2 times per day during campaigns
• Audio: Leverage trending sounds and music
• Captions: Write engaging, brand-relevant captions
• Hashtags: Use 20-30 targeted hashtags strategically

Content Types That Work

• Lifestyle and fashion content
• Behind-the-scenes brand moments
• Quick tutorials and how-tos
• Product showcases and reviews
• Trending challenges and dances

Pro Tips

• Always use vertical format (9:16 aspect ratio)
• Add text overlays for accessibility
• Use Instagram's built-in effects and filters
• Cross-post successful Reels to Stories
• Respond to DMs from engaged users

X (Twitter)

Best Practices

• Timing: Post during peak hours (9 AM, 1 PM, 8 PM EST)
• Hashtags: Use trending hashtags sparingly and strategically
• Captions: Keep text concise and punchy
• Visuals: Always include images, GIFs, or videos
• Engagement: Respond to replies and retweets quickly

Content Types That Work

• Breaking news and trending topics
• Viral memes and humor
• Hot takes and opinions
• Real-time event coverage
• Threaded content and discussions

Pro Tips

• Use polls and questions to boost engagement
• Time content for maximum visibility
• Join trending conversations strategically
• Use Twitter Spaces for live discussions
• Build relationships with other creators
• Threads with multiple tweets
• Quote tweets with commentary
• Polls and interactive content

Tips for Success:

Cross-Platform Strategy

Maximize Your Reach

Create content that works across platforms to maximize your earnings. Adapt the same core content for each platform's format and audience.

Timing Matters

Post during peak engagement hours for each platform to get maximum visibility and interaction.

Platform-Specific Timing

• YouTube: 6-9 PM local time
• TikTok: 7-9 PM local time
• Instagram: 11 AM-1 PM, 7-9 PM local time
• X: 9 AM, 1 PM, 8 PM EST

Track Performance

Monitor which platforms and content types perform best. Use analytics to optimize your content strategy and focus on what drives the most views and engagement.

Next Steps

• Submit Clips: Learn how to submit your content for campaigns
• Track Earnings: Understand how payouts work and when you get paid
• Optimize Content: Use platform analytics to improve your performance

Ready to start creating? Check out our campaign opportunities and begin your content creation journey.