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CLIPPING

Brand guide

How CLIPPING works for brands: managed programs, the campaigns inside them, paying for verified views, and the client dashboard your team uses to follow results.

Updated 2 min read

CLIPPING puts your content in front of new audiences through independent clippers posting on TikTok, YouTube Shorts, Instagram Reels and X. You fund a program, clippers post, and you pay for views that were actually delivered and verified.

Programs and campaigns

Your dashboard and these brand pages use two words:

  • A program is everything CLIPPING runs for you: your content, your rules and your budget.
  • A campaign is one brief inside a program, with its own pay, budget, dates and rules. A program has one or more campaigns.

Clippers see the same two levels under different names: they call your program a campaign, and each of your campaigns a bounty. You'll see those words in the clipper docs and on the public pages clippers browse.

How it works for you

  1. Your account manager builds the program

    They scope, build and run it with you. There's no setup on your side, and your programs appear in the client dashboard as soon as you have access.

    clipping.net/client

  2. Your budget runs as campaigns

    Each campaign has its own brief, pay, budget and rules, so you can run several angles or platforms at once. Your dashboard shows how much of each campaign's budget is used, as a percentage.

    clipping.net/client/campaigns/northside-podcast

  3. You follow every clip and view

    Views are read from the platforms and clips are reviewed against your rules before clippers are paid. The program page shows the figures, the views chart, top clips and every clip with its link.

    clipping.net/client/campaigns/northside-podcast
    Views over time, split by campaign. Every figure is an example.

  4. You pay invoices from Billing

    People with billing access see your invoices and pay them from a secure page.

    clipping.net/client/billing

What you see, and what you don't

Your dashboard shows performance: views, likes, comments, engagement and every clip with its link. It doesn't show what individual clippers are paid or their rates; those stay between CLIPPING and the clippers. Exports contain performance stats only.

In this guide

Running a programCampaigns, briefs, budgets and rules, and what you can change once it's live.Budgets and billingHow your budget is spent, how invoices work and how to pay them.ReportingRead your program stats, open clips and export results.Team accessHow your team signs in, joins programs and gets billing access.

Ready to talk? Start a program or read more on the brands page.