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CLIPPING

How it works

The full loop on CLIPPING, from a brand launching a campaign to a clipper getting paid, plus the two ways a bounty can pay and what counts as a view.

Updated 3 min read

Every campaign on CLIPPING follows the same loop. The brand funds it, clippers post, views are tracked, and once a cycle closes and passes review, clippers are paid.

The loop

  1. A brand launches a campaign

    The brand and the CLIPPING team scope the campaign together: the content, the platforms, the audience and the budget. It goes live with a public page and one or more bounties.

    clipping.net/dashboard/campaigns/northside-podcast
    The top of a campaign page: its facts and the four terms every clipper reads first.

  2. Clippers pick a bounty

    Each bounty has a brief, assets to clip from, a rate or a pool, and rules such as a caption tag. Clippers choose the bounties that suit their accounts.

    clipping.net/dashboard/campaigns/northside-podcast
    Bounties on a campaign page: a per view bounty, a pool and one that has reached its cap.

  3. Clippers post and submit

    A clipper posts the clip on their own TikTok, YouTube Shorts, Instagram Reels or X account, then pastes the post link into the bounty. Each link is checked on the spot.

    clipping.net/dashboard/campaigns/northside-podcast
    One link is ready; the other was posted too long ago for this campaign.

  4. Views are tracked

    Accepted clips are tracked automatically. Clippers see their numbers on the Clips page, and the brand sees every clip in its dashboard.

    clipping.net/dashboard/clips

  5. The cycle closes and is reviewed

    When a cycle closes, its clips are locked and reviewed for quality and the campaign's rules. Clips that break the rules are removed before anything is paid. Clippers get a notification at each stage.

    clipping.net/dashboard/notifications

  6. Clippers are paid

    Payouts go to the payout method the campaign pays with. Each paid run shows in Payout history with a receipt.

    clipping.net/dashboard/payments

Two ways a bounty pays

Every bounty pays one of two ways. The bounty card and the bounty sheet show which before you post.

Pay modelHow it's shownWhat you earn
Per viewA rate such as "$50 / 100K", with "$500 per 1M views" underneathYour counted views multiplied by the rate
PoolA fixed amount, such as "$5,000 pool"Your share of the bounty's views, applied to the pool

A range such as "$30 to $60 / 100K" means the rate differs between platforms, or, on a campaign card, between the campaign's live bounties. Every campaign sets its own terms and results vary a lot from clipper to clipper. Nothing here is a promise of income.

What counts as a view

  • A clip needs more than 1,000 views before any of its views count.
  • Your counted views on a bounty must reach the bounty's minimum before the bounty pays you. Once you reach it, all your counted views on that bounty pay, not just the ones above the line. If a bounty has no minimum of its own, the campaign's minimum applies.
  • On YouTube, CLIPPING counts engaged views, the watch time that matters, rather than impressions.
  • Views are tracked from the moment you submit and update through the day until the cycle closes.

Budgets and caps

A bounty takes clips until it ends or its budget is claimed, whichever comes first. Some bounties have a cap and some run with no cap until they end. When a bounty reaches its cap it shows Cap reached and stops taking clips, so check the campaign page for what's still open.

Next

Quickstart for clippersGo from sign-in to your first submitted clip.Quickstart for brandsHow a program goes from first conversation to live.