Running a program
What goes into a CLIPPING program: campaigns, briefs and assets, pay and budgets, clipper requirements, and what you can do while it's live.
Updated 2 min read
Every program is built with your account manager. This page covers the decisions you'll make together and what you can do once it's running.
Start the conversation
Send the partnership form with a business email, what you're promoting, the content to clip, your timeline and your budget. Program budgets start at $5,000. Your account manager follows up to scope the program.
The building blocks
Campaigns
A program is made of one or more campaigns. Each campaign has its own brief, pay, budget, dates and rules, so you can run different angles, platforms or audiences side by side. Every clip a clipper submits goes to one campaign.
Campaigns2
Brief and assets
The brief tells clippers what to make: the story, the tone, what to show and what to avoid. Assets are the files and links they clip from, such as streams, episodes, trailers or product footage. Each campaign's Brief tab in your dashboard shows it exactly as clippers read it.
Pay and budget
Each campaign pays one of two ways:
- Per view, at a rate per 100K views, which can differ by platform.
- Pool, a fixed amount split across qualifying clippers by their share of views.
A campaign can have a budget cap or run with no cap until it ends. When a cap is reached, the campaign shows Cap reached and stops taking clips. A campaign can also have an end date.
Requirements
You can shape who posts and how:
- Platforms: any of TikTok, YouTube Shorts, Instagram Reels and X.
- Audience: the countries you're targeting.
- Minimum views a clipper must reach on a campaign before it pays, set per campaign or for the whole program.
- Post window: how soon after posting a clip must be submitted.
- Caption tags a clip must include, or your sound on supported platforms.
- Account categories you accept, such as Gaming or Music, for the program or per campaign.
- Accounts per clipper, a limit per platform.
- Approval of clipper accounts before they can post.
- Notes clippers attach to each clip.
Your program header shows the ones clippers notice most: the minimum views, the payout method clippers are paid with, and how many accounts each clipper can use.
While it's live
- Follow results as views are tracked. See Reporting.
- Remove a clip that doesn't fit. Open it from the Clips tab, choose Remove from program, give a reason, then Remove clip. A removed clip stops tracking and won't count toward the run; only the CLIPPING team can undo it.
- Change anything else through your account manager: add or pause campaigns, raise a budget, update a brief or post an announcement on the program page.
Remove @ri****ly's clip?
It stops tracking and won't count toward this run. Only our team can undo this.
Our team sees this reason.
Review before payout
When a cycle closes, its clips are locked and reviewed for quality and your program's rules. Clips that break them are removed before clippers are paid, so you pay for views that met your requirements.